As we dive a little more into the first month of the new year, we can start seeing what emerging trends will come to light or follow from the previous year. Trends can come and go but the aesthetic is what is here to stay. We can all say we are or have been trying to find our aesthetic. From scrolling through Pinterest to reminiscing on past decades to come up with a cohesive look that matches us.

The fashion industry will face new challenges in areas such as sustainability, innovation, consumers, politics, and much more. These changes can have a significant impact on businesses and individuals. If you want to stay ahead of the curve and know what is happening in your field, reading about these topics can give you an understanding of how things might change down the road.

As this is more of a gen – z thing, we see the influence of social media. We have had these Tiktok stars coming around for the past 2 years building this “aesthetic “that people want to follow! I am here to say that there is more than just the “IT Girl”, and I want to talk about the top 5 I think will come to light in 2023 even with so much going on around the world.

Clean Girl Aesthetic

Sustainable Aesthetic

Old Money Aesthetic

“Barbiecore” Aesthetic

Cottagecore Aesthetic

The 2023 aesthetic is optimistic and forward-thinking, featuring a more open and embracing culture. This includes an increased focus on creativity and innovation, as well as the promotion of outdoor activities and natural surroundings. I think these five aesthetics present this as a whole for the year!