Victoria's Secret Fashion Show is coming back
The annual Victoria's Secret Fashion Show is a major event that attracts millions of viewers around the world. Over the years, it has become one of the most popular and anticipated fashion shows in the world.
Victoria's Secret Fashion Show is coming back after a four-year break. According to Timothy Johnson, Victoria's Secret is planning on returning this year with even more exciting and innovative programming. He added that the company has been working hard and the new version of the fashion show will be exciting.
The fashion show, which was a major promotional event for the company; it featured dozens of models, celebrities, entertainers, and special performances. The last show was held on November 8th of 2019 which feels like a long time for most people. Around the same time, criticism that the brand didn't embrace models of all sizes and backgrounds was being spoken about more and more.
Victoria's Secret released a statement saying that they are revamping their show and it will reflect the "new brand projection and mission" towards inclusivity according to People Magazine.
Although VS was out of the game for four years, it is time to return once again. With the look and feel being 100 percent different, the show is planned to take place this year. The brand had to drop the Angels title in 2021 because they received multiple criticisms that they were not accepting models of all sizes and backgrounds.
According to Johnson, the exact date for next year's fashion show is still unknown.
Victoria's Secret is undergoing a major rebranding effort following years of criticism for perpetuating harmful beauty standards and failing to include minorities in its marketing.
The company has announced plans to overhaul its logo, advertising, and product lines in an attempt to improve its image.
Over the past few years, rebranding the angles has been not easy for them. Having the notion tied for over two decades that they are only advertising one type of women. Since getting rid of the term in 2021, we see a shift in everything. All their advertisements have become more inclusive.
For example, adding a mothers day advertisement in 2021 which was a nice addition because they want everyone to feel “sexy”. Considering the brand never acknowledged or celebrated the holiday, it shows changes are being made.
As you can see some of their more recent ads posted on YouTube. Have a look and see for yourself if there has been a change in the past few years. Considering the work it takes to put a new brand image on a company that never really changed its view point until a few years ago.
But the real question is, how are people going to react to the “ new Victoria’s Secret fashion show”? What are the thoughts of the consumers and the new generation that saw the before and after? Many people are in confusion with the news just being released so soon. Social media has taken a turn for the better and worse after the news was dropped. Considering we do not know when the show will be or what to expect from it, I think we all are wondering what this new show will include.
